B2B Inbound Sales Training For Sales Reps: A Complete Guide

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Inbound sales training

Your inbound sales funnel is only as good as the sales rep assigned to manage it. Even your brightest and best will fail to close new customers without the right training and standardized procedures.

In this article, you will learn how to align everything from contact forms and staff training, to limited-time offers and standardized follow up emails. Continue reading B2B Inbound Sales Training For Sales Reps: A Complete Guide

How to Free B2B Webinars Can Double Your Revenue

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B2B Webinars

Imagine if you could talk to 100 prospects at the same time. That’s what I had in mind when we made webinars our core sales strategy back in 2017. Today, free webinars drive 40% of our sales.

In this article, I explain why free B2B webinars work so well, and how you can replicate our strategy to generate new customers at a rapid pace. Continue reading How to Free B2B Webinars Can Double Your Revenue

Top 5 B2B Inbound Sales & Marketing Books

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inbound-sales-marketing

If you are looking into improving your knowledge about inbound sales and marketing, reading the right books will probably benefit you, as there is only so much that can be said in a blog post or in a short Youtube video.

In this article, we review five great inbound sales and marketing books. These books are not ranked in any particular order, instead, we made our best to cover different aspects of inbound strategies.

Keep reading to learn which one is the best fit for your business needs.

Listed Books

  • They Ask You Answer
  • Sales Shift
  • Inbound Selling
  • The Sales Acceleration Formula
  • Inbound Marketing

1. They Ask You Answer

Written by: Marcus Sheridan
Publisher: Wiley

About the author

Marcus Sheridan is an international keynote speaker specialized in sales, marketing, and leadership. As founder and president of Sales Lion, he has established a successful digital sales and marketing agency in the United States.

He also gives over 70 global keynotes annually to inspires audiences in the areas of sales, marketing, leadership, and communication.

Why shall you read this book?

The internet has changed customers’ behavior; including how they discover and research products before purchase. In this book, Marcus Sheridan shares the story of how he saved his swimming pool company, River Pools, and Spas, from economic collapse, and transformed it into one of the largest builders companies in the country adopting a simple yet powerful business approach.

It’s often said that “content is king”. In this book, Marcus introduces a business philosophy that focuses on content marketing.

He encourages answering to the questions of your target market by creating your own content, and this is why the book is called “They Ask You Answer”. In that way, it can increase the traffic and the conversion rate in the long-run.

We recommend this book for people who are interested in content marketing to grow a business, especially for SMEs.

Amazon link: Click here

Continue reading Top 5 B2B Inbound Sales & Marketing Books

Content Marketing Guide For Hong Kong Companies

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The best B2B leads are those actively looking for the products or services that you have to offer. Content marketing makes sure that they do find you.

In this article, we explain how Hong Kong-based B2B companies can create articles, video tutorials and webinars to consistently drive website visitors to their company websites. Continue reading Content Marketing Guide For Hong Kong Companies

Inbound Sales & Marketing for Hong Kong Companies: A Complete Guide

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Inbound marketing and sales is all about making yourself visible to people actively searching for the products or services that you have to offer. Further, inbound sales is highly effective for B2B companies looking for new customers both at home and overseas.

In this guide, we explain how inbound sales and marketing works, and why it’s absolutely essential for B2B companies in Hong Kong to implement an inbound funnel. Continue reading Inbound Sales & Marketing for Hong Kong Companies: A Complete Guide

Hong Kong SME Export Marketing Fund Guide: How it Works

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The Hong Kong SME Export Marketing Fund can cover 50% of your monthly online marketing costs, trade exhibition expenses and even the development of a new company website or e-commerce website.

In this guide, we explain what every small business owner in Hong Kong must know about the SME Export Marketing Fund.

Content Overview
  • What is the SME Export Marketing Fund?
  • What kind of export marketing expenses are covered?
  • Which companies can get this grant?
  • Can I get this grant if we don’t have an office in Hong Kong?
  • How much can we get?
  • How do I apply?
  • Which documents do I need?
  • How long does it take to get the grant?
  • How do we get the grant?

Continue reading Hong Kong SME Export Marketing Fund Guide: How it Works

Online Marketing Guide for Hong Kong Consulting Companies

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Are you a Hong Kong-based consultant or professional service provider looking for ways to find new B2B customers online? In this article, we share practical examples of how consulting and professional service companies can generate leads and turn them into paying customers.

Further, we also share examples of how we have implemented some of these strategies for our own B2B websites. Continue reading Online Marketing Guide for Hong Kong Consulting Companies

Online Marketing Guide for Hong Kong Real Estate Companies

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Working in the Hong Kong property industry and looking for ways to find new customers outside of traditional listing websites? In this guide, you will learn how to generate leads and new customers using Facebook, Youtube, and Google.

Further, we also explain how you can utilize webinars and call booking forms to turn those leads into buyers or tenants. Continue reading Online Marketing Guide for Hong Kong Real Estate Companies

How Hong Kong Shipping & Logistics Companies Can Get Customers Online

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Hong Kong-based freight forwarders, fulfillment centers, and logistics companies often struggle to find new overseas customers. Shipping and logistics is an international business by nature and your customers may not necessarily attend trade shows in Hong Kong.

As such, it’s essential to leverage online marketing tools to effectively reach out to customers in the right countries, looking for the shipping and logistics services that you have to offer. Continue reading How Hong Kong Shipping & Logistics Companies Can Get Customers Online

How Hong Kong Manufacturers Can Get New Customers Online

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Tired of looking for new buyers at trade shows or via supplier directories? There are other ways for Hong Kong-based manufacturers to find new customers online that are both faster and more cost-effective.

These days, everyone from individual Amazon sellers to purchasing managers working for major retailers use the internet to search for new manufacturers.

In this guide, I explain how you can use paid ads and content marketing to help them find you online.

Content Overview

  • Google Adwords
  • Google Display Ads
  • Company Blog
  • Free Product Catalogs

Continue reading How Hong Kong Manufacturers Can Get New Customers Online