B2B Paid Ads

B2B Paid Ads

We help your business set-up B2B lead generation campaigns using PPC (Pay Per Click) advertising on Google, Youtube, Facebook, and other platforms. In addition, we also help you implement sales funnels to generate leads and drive sales.

  • Identify the right keywords for your business
  • Implement a sales funnel (e.g. call booking form) and follow-up sequence
  • Train your staff on how to review ad campaign performance
  • Train your staff on how to manage leads, sales calls, and follow-ups
Example: Google Ads + Call Booking Funnel

We help you identify the right keywords on Google.com to drive qualified leads to your sales funnel in a matter of weeks.

1. Keywords

If you’re a Bag Manufacturer based in Hong Kong, for example, we could select the following keywords:

  • Leather Bag Manufacturer China
  • Leather Bag Manufacturer Vietnam
  • Canvas Bag Manufacturer China
  • Canvas Bag Manufacturer Vietnam
  • Cosmetic Bag Manufacturer China
  • Cosmetic Bag Manufacturer Vietnam

Once the campaign is up and running we will also create your advertisement that will appear at the top section of the Google page.

2. Call Booking Form

Each ad must have a clear call to action that drives lead generation. A simple and straight forward way to do this is by sending each click to a call booking page.

The key is to implement an effective call booking system that allows overseas leads to select a time slot based on their time zone, and train your staff to manage the bookings and execute the sales calls properly.

3. Sales Funnel

In addition to booking the calls, we also help you to create an after-call follow up procedure, including email templates.

4. Staff Training

Once the content and sales funnel is in place, we train your staff to help them understand how to develop new content in-house and how to manage and optimize the sales funnel continuously.

What is the benefit?

The benefit of paid ads is that you can drive leads immediately. While it often takes at least two weeks to optimize the settings, you can get new call bookings and therefore develop new customers in a very short time span.

The competition among B2B companies in Asia is still fairly low, especially as many Asian manufacturers and service providers don’t even consider using online advertising as a way to generate leads, but prefer to stick to trade shows which are very costly and not as effective as it once was.

How long does it take to see results?

You can get new leads in 2 to 4 weeks. Paid ads are by far the fastest way to start generating new leads.

How much does it cost?

The cost depends on the following factors:

  • Number of keywords
  • The complexity of the funnel
  • Whether you want us to train your staff or not