Top 5 B2B Inbound Sales & Marketing Books

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If you are looking into improving your knowledge about inbound sales and marketing, reading the right books will probably benefit you, as there is only so much that can be said in a blog post or in a short Youtube video.

In this article, we review five great inbound sales and marketing books. These books are not ranked in any particular order, instead, we made our best to cover different aspects of inbound strategies.

Keep reading to learn which one is the best fit for your business needs.

Listed Books

  • They Ask You Answer
  • Sales Shift
  • Inbound Selling
  • The Sales Acceleration Formula
  • Inbound Marketing

1. They Ask You Answer

Written by: Marcus Sheridan
Publisher: Wiley

About the author

Marcus Sheridan is an international keynote speaker specialized in sales, marketing, and leadership. As founder and president of Sales Lion, he has established a successful digital sales and marketing agency in the United States.

He also gives over 70 global keynotes annually to inspires audiences in the areas of sales, marketing, leadership, and communication.

Why shall you read this book?

The internet has changed customers’ behavior; including how they discover and research products before purchase. In this book, Marcus Sheridan shares the story of how he saved his swimming pool company, River Pools, and Spas, from economic collapse, and transformed it into one of the largest builders companies in the country adopting a simple yet powerful business approach.

It’s often said that “content is king”. In this book, Marcus introduces a business philosophy that focuses on content marketing.

He encourages answering to the questions of your target market by creating your own content, and this is why the book is called “They Ask You Answer”. In that way, it can increase the traffic and the conversion rate in the long-run.

We recommend this book for people who are interested in content marketing to grow a business, especially for SMEs.

Amazon link: Click here

2. Sales Shift

Written by: Frank Belzer
Publisher: CreateSpace Independent Publishing Platform

About the author

Frank Belzer is the Senior Vice President of Portfolio Sales at Universal Parks and Resort, and he has been helping companies for years to improve their sales and adopt different market strategies.

Frank combines years of successful sales management in both B2B and B2C, to develop a sale process that allows managing inbound leads properly. Also, Frank has been mentoring salespeople and hosting many inbound marketing courses and training during the years.

Why shall you read this book?

It is not enough to generate lots of inbound marketing leads if you then fail to close the deals. If you happen to fit into this kind of situation, then this book might be a good fit for you.

In this book, Frank first analyzes some characteristics of the modern market, including the effects of the internet, how customers’ behaviors have changed, and what salespeople could learn from these shifts.

And here it comes the most valuable part of this book: how to convert your website leads into customers. For example, one of the greatest things about inbound marketing is that your buyers will tell you what interests them, therefore Frank teaches us how to observe the ever-changing moods of the buyers, and what is the correct steps to engage more with them, and turn this engagement into profit.

This book is particularly useful if you want to become a successful sales or marketing person, as it will equip you with advanced consultative skills and help you to build an advisor level relationship with your buyers.

Amazon link: Click here

3. Inbound Selling

Written by: Brian Signorelli
Publisher: Wiley

About the author

Brian Signorelli is the director of HubSpot’s Global Sales Partner Program and also the founder of Brian has years of experience in helping companies to grow sales and coaching them on how they can apply inbound sales and inbound marketing.

He was also a top sales representative, sales manager, and analyst at different companies over the past decade.

Why shall you read this book?

This book is helpful for people who have limited knowledge of inbound marketing. In this book, readers will learn the concepts and practices of inbound sales, how to become an efficient inbound seller, and the role of a leader during the transaction from a traditional sales funnel to inbound sales funnel.

As Brian stated at the beginning of the book, “In 2020, 80% of buying decisions will be made without talking with a sales rep.”

He reveals some strategies on how to adapt to this new sales paradigma through building your marketing content. This book will coach you step by step on how to build credibility and how to drive their customers.

This book also covers interviews with accomplished sales executives, which are particularly useful for sales professionals as they can learn from different levels of experiences and perspectives.

Finally, you don’t need any pre-knowledge of inbound marketing before reading this book.

Amazon link: Click here

4. The Sales Acceleration Formula

Written by: Mark Roberge
Publisher: Wiley

About the author

Mark Roberge is an advisor to HubSpot and former Chief Revenue Officer of HubSpot’s Sales Division, and a senior lecturer in the Entrepreneurial Management Unit at the Harvard Business School.

He was named one of Forbes’ top 30 Social Sellers in the World, and he also won the Salesperson of the Year award at the MIT Sales Conference in 2010.
Why shall you read this book?
In this book, Mark introduces four sales acceleration formulas:

  • The Sales Hiring Formula
  • The Sales Training Formula
  • The Sales Management Formula
  • The Demand Generation Formula

By reading the book, you can learn how Mark utilizes the four formula for HubSpot’s success, mainly using concepts taken from the inbound marketing management. With that said, it is beneficial for people who are trying to transform their company funnel from traditional to inbound marketing on a management level.

Besides the formulas mentioned above, you will also learn the actual process of applying the formulas and strategies to HubSpot. In that way, you can have a better understanding of the formulas and apply them to your business.

If you are looking for an approach to growing revenue and building a winning sales team, this book would be a good fit for you.

Amazon link: Click here

5. Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

Written by: Brian Halligan
Publisher: John Wiley & Sons

About the author

Brian Halligan is the CEO and co-founder of HubSpot, also a senior lecturer at MIT. Brian Halligan is also known as the person who created the term “Inbound Marketing”.

He was named a Top-Rated CEO by Glassdoor in 2014, 2015, 2017 and 2018. His company, HubSpot, has been helping thousands of businesses to grow their business using software, education and community supports.

Why shall you read this book?

If you are already aware of the power of inbound marketing, how about taking a step back and listen to the person who invented the term and learn more about his point of view on the topic?.

You will find a lot of solid content in this book, and it can definitely help you to learn more about inbound marketing.

There are lots of useful strategies covered in this book that can help you get found on the internet, for example:

1.80/20 rules

2.Calls to action

3.Content marketing

4.Your online positioning

5.Social media marketing

The book lays out the basics of how to use Google or social media to increase traffic and turn it into profit. It is particularly useful for people who are not familiar with inbound marketing as the content in this book is straightforward. It is recommended for the entry-level reader as an essential introduction to inbound marketing.

Amazon link: Click here

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